「Sensing the unspoken feelings during the hearing.」

「Where do you think video production begins?」

Many people might imagine it starts when the camera begins to roll. But for me, it starts much earlier — in the conversations.

I believe the process already begins when I listen to a client’s unspoken thoughts and unshaped feelings.

In this blog, I’ll share why I value the hearing process, what I actually do during it, and a few memorable behind-the-scenes moments from my video work.

▼What This Blog Will Cover:

1. The Most Important Time — Before the Camera Starts Rolling

   Let’s explore the role and meaning of “hearing” in the video production process.

2. Not Just Listening to Requests — But Sensing What Truly Matters

   It’s more than a meeting. It’s about connecting with the client’s values and feelings.

3. My Personal Hearing Process

   I’ll share my unique approach — from preparation to the custom hearing sheet I use.

4. When Talking Reveals What Truly Needs to Be Shared

   An episode featuring a memorable client and the message that surfaced through conversation.

5. The Seeds of a Story Are Already There — in the Talking

   How ideas are born during the hearing stage, and how I shape them into video.

6. Let’s Start with a Conversation

   If this is your first time thinking about video, I’ll make sure it feels relaxed and approachable.

1. The Most Important Time — Before the Camera Starts Rolling

   
   

   

   
   

When people think of video production, they often picture the filming or editing process. But for me, the most important part comes before that — the time spent talking deeply with the client, the hearing stage.

Whether this time happens or not makes a huge difference in the warmth of the final piece and how the message is felt. Touching the feelings that haven’t yet found words — that’s where my video-making begins.

2. Not Just Listening to Requests — But Sensing What Truly Matters

   
   

   

For me, hearing isn’t just about gathering information. As someone speaks, their values and feelings gradually take shape in words — and that very process becomes the “blueprint” for the video.

For example, rather than asking what they want to film, I focus on why they want to capture it, or how they’re feeling in that moment. It’s in these often unspoken parts where I find a person’s true essence.

3. My Personal Hearing Process

   
   

   

In a hearing session, I focus on creating an atmosphere where the other person feels comfortable speaking. Rather than asking a list of questions one-sidedly, I aim for a natural conversation — one where the distance between us gently narrows over time.

To guide this process, I use a “Hearing Sheet” that I created myself. It’s a set of thoughtful prompts designed to help uncover the client’s thoughts and strengths together.

By writing their answers down, clients often discover parts of themselves — their unique essence — that even they hadn’t noticed before.

I also make a point to research the client beforehand: their social media, website, and past work. By stepping into their world before we talk, the depth of our conversation becomes entirely different.

4. When Talking Reveals What Truly Needs to Be Shared

   
   

   

   
   

They had started their business on their own and were slowly building a customer base. But they also shared this concern

“Even when I explain things in words, it doesn’t seem to land. I try showing videos I shot on my phone to say, ‘This is what I do,’ but people don’t really get it.”

They added:

“I do want to make a video, but honestly, I have no idea what it should be about.”

They were a bit nervous at first, but as we talked — about their work, who they’d been helping, and what they cared about — something shifted. Out of the conversation came a quiet but powerful statement that revealed the why behind their business.

When we both realized, “Yes, that’s what you truly want to share,” the direction of the video naturally became clear.

In the end, we created a piece centered around that core emotion . After the delivery, the client said:

“I never imagined that small story I casually mentioned would turn into something like this…”

In that moment, I felt a quiet happiness rise within me too.

5. ”The Seeds of a Story Are Already There” — in the Talking

When a shoot goes smoothly, it's usually because the flow of the piece has already started taking shape during the hearing stage.

When we’re able to touch on those subtle moments — a small sense of discomfort, or feelings that haven’t fully formed yet — the outline of what really needs to be shared naturally begins to emerge.

For me, hearing isn’t just preparation before production. It’s the moment when the filmmaking has already begun.

6.  Let’s Start with a Conversation

   
   

   

Whether you’re already interested in video production or still in the stage of “I don’t know exactly what I want to say, but I know there’s something” — you’re more than welcome.

Let’s start with a relaxed conversation. I also offer hearing-only consultations free of charge.

▶︎ Contact me